Workshop/ Master class:

Get Emocional! – An introduction to design for emotion

This workshop engages you in a hands-on ‘design for emotion’ experience. By introducing our systematic approach and [highlight style=”1,2″]five ways to design for emotion[/highlight] and create concepts (products, services, interactions, etc.) that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an implicit to an explicit, structured and manageable perspective on consumer emotions in conceptual design processes.

Based on personal experiences, you will first explore universal principles in how emotions are elicited, using structures drawn from recent emotion theory. In the second stage, you will employ the newly drawn insights in a design application. The workshop includes bite size pieces of theory plus various practical exercises to let you apply the theory and experience the process yourself.


The workshop/ Master class is very suitable for marketers, design researchers, branding professionals, designers, UX / interaction designers and anybody involved in innovation/ design processes and product/ service development.

Would you like to get Emotional!?

Please contact me!

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